How does a small printing machine factory save its business by extending the market internationally?

It is a manufacturer that specialized in elegant printing machine in Thailand. The printing machine was design for printing the graphic on various materials. The printing processing can be customized as needed by combining multi-function techniques. It is perfect to create customized printing gifts including both plastic and fabric hand crafts.

Problem:

Because of multi-function combination, the delicate printing machine will cost much more time and cost than using regular printing machine, especially for large quality print-out. It is impossible to make bulk inventory. During past 20 years, digital products are popular and acceptable to replace physical ones. It hurts the business in printing industry and make the delicate printing machine sales drops a lot.

Solution:

After consulting with globalization team, the manufacturer is looking for new market that focus more on personalization. They decide to target print-on-demand(POD) industry. The largest POD market is in the US. For entering US market, the factory need to work on product alternation for targeted customers. First of all, the machine needs to be English version for US market. The factory also develops an App for POD consumer that can easily process the production.

At the beginning, the factory cooperates with local agency for local distributor and sale representations. They help for not only sell the machine but maintenance.